SEO – Search Engine Optimization is the process of increasing the rank of the website in the search engine results. The position of your site in the search engine results in the very important for your business. It is just a simple logic. When you search for something, the search engine displays the result. Nearly ninety-eight percent you get the answer for what you are searching in the first page itself. There are very fewer possibilities that you will have to go for the second page. So if you want to be visible in the digital world, you need to be on the first page on the search engine results. Hence it is necessary that you need to have SEO friendly website. Here are a few things that will make your site SEO friendly.
A good URL structure
If you want to have a good ranking in the search engine results, then it is mandatory that you have a good URL. It should be given more importance and priority. Make it a point to make the URL as simple as possible so that you can have a unique URL for all your pages in your site. Not having a proper URL will easily affect the ranking of your site in a very drastic way.
Avoid duplicate content
This is one of the bad things that anyone can indulge in. It not just bad for the ranking of the site; it is also ethically bad. Copying pasting the content from other sites will definitely affect the site’s ranking. Technically it is called Plagiarism. The search engine monitors every move that you make. Do not ever think that you can get out of it easily. So before posting anything,, it is better to check for duplicate content, so that it will not affect the site’s ranking.
Compatible with all devices
Remember the fact that desktop is not the only device through which websites can be accessed. In the present situation, any website can be accessed from smartphones and tablets. Hence it is mandatory that the design and the content of the site should be optimized for desktop, mobile, and tablets. According to the algorithm of Google, if the site is not optimized for all platforms, then it will never make it to the first page of the search engine results.
Avoid keyword stuffing
There are no second thoughts on the fact that keywords are very important. But at the same time, too much of anything is not good. It also works for keywords. Just imagine what if the visitor is reading something and he is coming across the same words or phrases again and again. It will irritate them, and there are good possibilities that they might leave the site. This will affect the dwell timing which is a major factor that is considered by the search engines to rank the sites.
Websites these days need to be very quick! Which means they need to be built by people who know what they are doing using the latest web technologies. There are lots of tools out there that you can use to test your website and improve it bit by bit. Most premium themes have a lot of options that will help you with this, however it is known that a lot of popular themes in the WordPress community are incredibly slow.